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Introducing expandable ads on AdSense sites

We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.


We thought you might have more questions about the launch of expandable ads, so we've addressed a few key points below:

Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:

• Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
  
• An expandable ad won't expand more than double its width or height.
  
• Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
  
• The user may close the expanded panel at any time.
  
• All expandable ads must comply with our standard AdWords image ad policies.
  

How can I show expandable ads on my site?
You're automatically eligible to receive expandable ads if you've added the AdSense code directly into your site's source code and you've enabled image ads. Please note that expandable ads are currently only available to specific advertisers located in the U.S., who can bid on specific sites where they'd like their ads to appear.

You won't need to upload any special "iFrame-buster" files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don't currently offer expandable ads for all ad serving solutions, we're actively working to support more implementation methods soon, and we thank you for your patience in the meantime.

Can I filter specific expandable ads shown on my site?
Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.

To learn more about expandable ads, please read our FAQs.

Updated eligibility section for accuracy

Posted by Courtney Chin - Third-party Ad Serving Specialist

Answers to your interest-based advertising questions

Two weeks ago, we let you know about the upcoming launch of interest-based advertising. We've been reading your blog comments and forum posts, and we'd like to address some of the most common questions we've seen:

How should I update my privacy policies?
Your site's privacy policy will need to include the information mentioned in this Help Center entry. However, because publisher sites and laws vary by country, we're not able to provide exact language for your site. Please make any necessary changes to your privacy policies by April 8th, 2009, as the official launch of interest-based advertising will occur on April 9th. If you're a blogger, you can paste your privacy policy into your sidebar.

I noticed some changes in my earnings and the ads showing up on my site -- is it because of interest-based ads?
No. We haven't yet launched interest-based ads on AdSense publisher sites, so there's been no effect on your revenue or the ads appearing on your pages. Interest-based advertising will be rolled out to a limited set of advertisers beginning on April 9th, and then expanded later this year; as a result, the impact of this launch for most publishers won't be immediate. Over time, as interest-based advertising is rolled-out to additional advertisers, you should begin to see positive effects on your revenue.

Does this mean that my sites won't show ads relevant to my content anymore?
No, that's not the case -- interest-based ads won't replace the previous ad targeting options you're used to. Interest-based ads will compete in the same ad auction as contextually- and placement-targeted ads, and we'll continue to show only the ad(s) that will generate highest earnings for you. As noted above, interest-based ads will gradually become available to show on publisher pages, and with more available ads competing in the ad auction, you should see increased earnings over time.

Are these interest-based ads pop-ups?
No, Google doesn't show ads as pop-ups.

If I opt out of showing ads based on interest categories, can I change my mind later? Will I still need to update my privacy policy now?
Yes, you can change your preferences around displaying ads based on interest categories at any time. However, even if you choose to opt out of displaying ads based on interest categories now, you'll still need to update your privacy policies by April 8th. This is because your site may still show ads based on a user's previous interactions with an advertiser, such as past visits to that advertiser's site. Please keep in mind that remaining opted in to displaying ads based on interest categories will help increase the number of available ads for your pages in the long run, which can help increase your earnings potential.

For more information on interest-based adverting, please visit our Help Center.

Posted by Arlene Lee - Inside AdSense Team

What's AdSense?

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.